SHHH… IT’S A SECRET

Although I can’t share the details of my project publicly, if you are interested in learning more about my experience please send me an email.

A special thank you

To my manager Sijie Yang, my mentor Katrina Hu, and the rest of the OX UX Design Team for helping me learn and grow as a designer during my first internship at a large tech company!

I’d love to chat!

© 2025 Joanna Rivera

ROLE

Sole UX Design Intern

TEAM

1 Manager

2 Technical PMs

2 Designers

2 Engineers

TIMELINE

May - Aug 2025

SKILLS

UXR & Testing

Data Visualization

Product Thinking & Design

Design Systems

Cross-Functional Collaboration

Stakeholder Communication

TOOLS

Figma

Agentic AIs

Amazon Doc Tools

Amazon Product Opportunity Explorer Design Internship

Overview

During my internship at Amazon, I worked on Opportunity Explorer (OX) within the Seller Growth team, designing solutions that help sellers evaluate potential profitability before launching new products. I collaborated closely with product managers, engineers, and fellow designers to translate complex marketplace data into clear, actionable insights for sellers. Through this work, I strengthened my ability to design data-driven experiences, communicate tradeoffs across cross-functional partners, and contribute to scalable tools that directly support seller decision-making and business growth.

My Roles

UX Design Lead: I established the design system, led feedback sessions, and received guidance on visual design to balance between data-driven functionality and visual craft.

User Testing Manager/Archivist: I created multiple wireframes to capture and review data from heuristic evaluations and usability tests, converting key findings into artifacts and visuals.

At the end of my internship, I had the opportunity to have my work presented at Amazon's annual seller conference which is an incredibly rewarding experience to share my work with current Amazon sellers to make their selling experience insightful and impactful:

REFLECTION

Clear communication drives trust and momentum.

As the only intern on the team, I saw firsthand how much impact clear, consistent communication can have. Through regular check-ins, open documentation, and thoughtful sharing of my work, I was able to build credibility, surface roadblocks early, and stay aligned with teammates across multiple services.



Scalable design starts with diving deep into complexity.

Working on Opportunity Explorer showed me the importance of understanding the technical and data-heavy foundations behind user-facing tools. By designing for edge cases across seller scenarios, marketplace constraints, and profitability insights, I helped shape ambiguous problems to clear decision-making solutions that balance simplicity with technical accuracy.

Design doesn’t end at handoff.

Design doesn’t end at handoff. Seeing how my work translated from sketches and prototypes into the final product taught me to think beyond visuals and anticipate how designs function in real-world systems. I learned to adapt to unexpected changes and create solutions that balance user needs with technical and business realities.